TEDxAveiro Hominem vs. Machina, which took place on June 24, 2023, promoted a space for reflection on contemporary paradigms. Critec was a silver sponsor of the event and also provided the best technological solutions to guarantee its success.
The Uell oximeters — Fingertip Pulse Oximeter oximeters, available in two versions, are protected in a custom-designed cardboard box. With graphics aligned with the identity of this healthcare solutions brand, the layout of this project has two colors for two different types of audiences.
An innovative and sustainable stand that responds to the University of Aveiro's challenge for its presence at Qualifica (in Porto) and Futurália (in Lisbon), the two largest national education and training fairs. In the shape of a stylized tree and 8 meters high, this is a light and absolutely unique space made from 90% recycled cardboard with FSC® certification, a seal that guarantees the responsible origin of the materials. In addition to its distinctive design, the stand makes the visiting experience memorable with sustainable and creative brand activations. We focused on digitalization to reduce the ecological footprint by using interactive displays, Instagrammable spots and LED lighting.
